The Watson Family's
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The Watson Family's
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(214) 339-2227 (817) 861-1234 (972) 239-4448
(800) 333-7137 toll-free
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Free* Design & Marketing Services Good signs incorporate Marketing. Signs must be memorable to help a business succeed. As an example, Dr. Brad Boeke recently hired us to design a new sign and logo to replace a sign we built for him 10 years ago; he was changing his business name. He told us “I couldn’t remember your company’s name but I remembered the logo – the brush going through the letters – and I remembered the distinctive letter style.” Obviously the work we put into our own design paid off. However, sign design involves many more details than a good looking letterhead does. Whether it's channel letters, a wall cabinet sign, a monument sign, pole sign, electronic message center, pylon sign, or other signs a sign is 3-dimensional, it is seen from far away, and it probably lights at night. Sign thickness, minimum stroke, construction materials, lighting choices and colors (day and night), 3-D paint options, and installation requirements all must be considered to make a sign "work." These considerations are detailed in this website.
Don't overlook the message, the size,
and the impact of your sign compared to other signs around
it. Remember that you are competing for attention. Signs and logos that help businesses succeed are not an accident. The Small Business Development Center (one page up) has also determined that poor sign design causes 89% of business failures. "Jim's Place" may be the name of your business, but as a sign it will do NOTHING to attract new customers! What does the business do? How many major retailers can you think of that don't have a logo or incorporate a distinctive letter style, or both? Something to help people remember them. If you are concerned at all that the signage you are currently developing might not help your business to succeed we have a staff of design personnel and artists with many years of experience, our IMAGEKRAFTERS™ Design/Marketing Team, who can work with you to develop a successful sign. Because every member of the Family has a University business degree our education and experience causes us to look at the sign business differently than most. The principal owner of Signs Manufacturing formed several successful businesses for large and small corporations and was heavily involved in the marketing and advertising necessary to make a business successful prior to starting Signs Manufacturing with the Family. He saw an opportunity to build a sign company to serve local and regional businesses that understood marketing issues, a huge void even today, to help customers become successful. We understand what it takes to make a business successful, so we develop “looks” and processes that benefit our customers by giving them continuously better, more productive signs at continuously lower prices. Design/Marketing assistance is usually free* with a sign purchase. Copyright Law*A word or two about Copyright Law: Copyright protection exists in original works of authorship fixed in any medium of expression from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device. Works of authorship include written, pictorial, graphic works, etc. (our "Works.")
All Signs
Manufacturing's Works are Copyrighted,
and may NOT be reproduced in any manner
without the expressed written permission
of Signs Manufacturing Corporation.
This includes artwork, We do, in writing, allow some Works like the drawing to the right, to be viewed internally within an organization. We allow our product "Guides" to be viewed internally within an organization. We are very proud of our Works, and jealously guard them! Very occasionally we discover our Works in the possession of other sign companies, etc. We prosecute whoever transmitted our Works. Please don't use our Works to obtain competitive bids. Make them do their own work, that's only fair anyway! * Our Works only become the property of others, including our clients, if they have been specifically purchased. In virtually all instances our Works remain Signs Manufacturing's property forever. Creative Letter StylesLetter styling is critical; look like everyone else, or look special. Signs Manufacturing has developed performance-proven distinctive letter styles which help our customers stand out in a crowd of signs. Letter styles that also make for readable signs. Letter styles like:
…and many more. Are you sure you want “BLOCK” lettering (also known as HELVETICA or ARIAL?)
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Signs Manufacturing & Maintenance Corp.
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