The Watson Family's
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The Watson Family's
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(214) 339-2227 (817) 861-1234 (972) 239-4448
(800) 333-7137 toll-free
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Color Combinations
When deciding on letter colors consider which direction the sign will face. Shadows from building elements and the letters/raceways themselves can dramatically affect the daytime readability of a channel letter sign. For signs facing East, South or West consider using a backplate in a contrasting color to break the effects of shadows. The human eye does not discern dark blues, greens, violets, etc. These colors are "fuzzy" from a distance, making them poor marketing choices for a sign, even though they are great for a letterhead. A useful website we found lets you compare colors on varied backgrounds. Use it to discover what lettering colors stand out on various backgrounds. Use it to discover what channel letter face colors will stand-out on your wall or backplate color during the day. Use it to find out what channel-letter face colors will be readable at night (black background.) Light-colored lettering on dark backgrounds appear larger and is easier to read. Letter "Return" Colors
The side (“return”) should never be the same color as the face unless the letters are VERY large. The same color makes the letters very hard to read. Usually a color close to the wall or backplate color works well. When we design signs for you we consider all of the variables.
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Signs Manufacturing & Maintenance Corp.
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