Over 1,000 Custom Channel Letter Sign Styles Available
The storefront signs that identify most retail businesses contain individually lighted “Channel" Letters. But, realize that there are over 1,000 different ways to make them, and most Sign Companies can't manufacture the best of them.
TURN-KEY Sign Design, Sign Permit filing, Sign Manufacturing,
Sign Installation, and Sign Service
North Texas' (DFW's) Largest Custom Sign Builder
WHOLESALE TO THE PUBLIC!
Channel Letter Signage Features & Benefits
The Special Features and Benefits of Signs Manufacturing Corporation's Channel Letters
Exceptional Warranties
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5-Year $0-Cost Warranty plus Lifetime Guarantees - The strongest guarantees and warranties in the sign industry (see Terms for details).
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Lifetime Service Warranty™- The strongest warranty in the industry!
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Lifetime Parts Warranty™- The strongest warranty in the industry!
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Insurance with Assurance - The strongest customer insurance protection in the industry!
Lasting Quality - Your Sign will ALWAYS look good to potential customers
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Thick welded aluminum letters - No rust and the sign will last forever. Virtually Hail-proof.
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CNC Computer-controlled Cutting of Metals and Plastics - Perfect look, not handmade, much more impressive.
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CNC Computer-generated Installation Patterns - Perfect installations.
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Signlux Paint Systems™ Automotive+ paints and 2 part primer system - The same exterior paint type they paint a Ferrari with. It looks new virtually forever, helping your business.
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Letter insides painted with Solar Finishes™ Bright Reflective White - The letter always lights brighter because of this paint, attracting more attention, with no additional electrical cost.
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Impact-modified plastics - Won't break and look bad.
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SolarGuard- protected plastics - Won't fade and look bad to customers.
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Lumabrite- coated plastics - Always looks brighter with no additional energy cost.
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Vandal resistant coatings - Your sign won-t be intentionally damaged.
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Self-cleaning sign faces - Your sign never looks dirty and dingy, chasing potential customers away.
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Energy Saving Signs electrical - Saves 35% or more of electricity costs, some signs can even be solar powered.
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UL or ETL listed signs - These signs Can be legally installed anywhere, and moved anywhere at a later time.
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Automatic Factory-Calibrated Electronic Lighting Controls - Automatically turns the sign -on- and -off- any time lighting will draw more attention to your business.
Our Designs can Attract More Attention - More Customers - Than Other Manufacturer's Signage
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SolarBrite™ LEDs - 5 times brighter than the LEDs used by everyone else (Sloan, JT, JS)

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Brighter Signs™ neon Option - Twice as bright draws more attention.
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SpectraLites- LED color-changing internal lighting Option - Differences Sell.
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Infinity Edge- channel letter signs - The most attractive, and expensive, channel letter made.
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3-D Dimensional Lighting™ Option - Make your sign literally stand-out.
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Triple-Tier Multi-Colored Lighting™ Option - Makes your sign even more memorable.
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Internally Lighting Backplates- Option - Visually unique and attention-getting.
The Special Features and Benefits of Doing Business With Signs Manufacturing
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One-Stop Shopping - We design, permit, manufacture, install, even service this sign.
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We sell our signs FACTORY-DIRECT, WHOLESALE to the public, INSTALLED.
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Guaranteed Highest Quality...Guaranteed Lowest Price™ - We manufacture the best signs, for the lowest price.
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The Largest Custom Sign Company in the D/FW Metroplex - We can handle your needs. With about 200 custom signs in construction all the time we have the facilities and people to solve problems and get the job done; creatively. No one else comes close - no matter what they say!
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We Actually Manufacture the Signs, Locally - Single-source responsibility. No middlemen.
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Over 100,000 Signs Manufactured and Installed - We have manufactured and installed over 100,000 major outdoor lighted and unlighted signs in North Texas. These aren't banners, or printed signs, or t-shirts! We also manufacture and install lobby and reception lighted and unlighted signage.
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Turn-Key™ Full-Service Sign Company - We manufacture, install, and service all signs; ours and others. Seven cranes/bucket trucks to 80' reach. Seven installation/service crews.
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Visit Texas' Largest Signs Showrooms - Don't buy your sign from a drawing, a slick website, or photo-shopped pictures, when you can actually see and side-by-side compare Real signs and designs. 1,000+ custom channel letter design options to choose from!
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ImageKrafters™ Design Consultants and The Design Tank™ Digital Design Studio™ Hundreds of years combined experience. Creative sign designs that make our customers more successful.
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Day-Light Designs™ - Take full advantage of our automatic lighting controls and our SolarBrite™ LongLife™ LEDs to draw even more attention to your business.
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Professional Market Research Consultants - Helping insure that your signage meets your needs.
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Product Liability Insurance - Protects you and your customers forever.
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Deposit Insurance - Your money is protected even if we were to default.
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Established 1979 - We back our claims.
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Eleven Person Your-Location Sales Team - At your location to help you anytime we are needed.
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Exclusive Automatic Updates System - Keeps our customers informed, so they know where their sign is in production, when the permits were approved and when the sign is scheduled for install.
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State Licensed Electrical Sign Contractor - We know our business and do our job.

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State Licensed Electrical Contractor - We know electricity.
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Trained QualityCertifiedSigns™ Technicians - We understand quality.
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Electronic LED Sign Experts - Because we manufacture them, we also know how to fix them all.
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Many Different Payment Options - Cash, Credit Card, Conserve Your Nest Egg™, Signs on Time™ Lease (with Zero Down option) and Pay as You Grow Lease/Purchase™
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Delayed-Deposit Billing™ - Significantly reduced initial billing to help you control your cash-flow.
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Grand Opening Package* - We want you to be successful; here's another way we're helping. A free "Coming Soon" and "Grand Opening" banner with your name on it, and free "store" hours lettered on your door. *Minimum order required.
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"Sign Buyer's Guide" Brochures - How signs should be built, and why. Sign-type-specific printed information to help you purchase adequate signage. (See below.)
Here are just a few of our most recent signs:
Our signs are Listed for install throughout the United States.
Come Visit Our Production Facility in Dallas to see all of the signs we can build for you.
Branding (Identity) Signage Specialists
Your major identity signage, your storefront sign in most cases, done properly, creates your opportunity to be successful. Once it does so it must maintain that image for years and years so you remain successful.
Your sign must provide you with enough of the right customers so you reach your break-even point when you sell them once they enter your establishment. (See "The Effect of Your Sign on the Success of Your Business" below.)
There is a big difference between what a successful dollar store's sign should look like, and what a doctor's should. An accident lawyer needs a different sign and image than a patent attorney should have. Do you want someone who installs car wraps, or prints posters, helping you make critical signage decisions?
We're identity signage specialists. We've created well over 100,000+ major identity signs. We sell our products wholesale, factory-direct, installed.
What Identity Signage Must Be
- Attention-Getting
- Legible
- Informative
- Represent the Establishment Well
- Be Unique & Memorable
- Maintain Their Looks
An effective sign, one that will help you succeed, is much more than just the message on it's face.
The Most Popular Type of Storefront Signage is Channel Letter Signs
Channel Letters are the sign type most landlords require for storefront signs in shopping centers.
Your business will be more successful if your sign stands out from your neighbor’s signs. (DON'T use the same colors as your neighbors!) But realize that once you put your unique sign up, the next new neighbor will probably copy you; therefore you must maximize your size and appearance so you aren’t upstaged.
What can we do to make your sign unique?
- Size(s)
- Font(s)
- Layout
- Face color(s) - or-
- Open-faced, with internal neon or LED “marquee” light bulbs. - or-
- Letterlite™ face lighting
- Letter return depth
- Letter return color - or-
- All Bright™ Letters - or-
- Infinity Edge™ Letters
- Front/Back-lit letters - or-
- HALO™ lit letters - or-
- Side-lit letters - or-
- Reverse-lit channel letters
- Neon external letter borders
- Backplate(s) design
- Backplate(s) colors
- Internally Lighting Backplate(s)™
- Backplate(s) backlighting
- Capsule design
- Capsule colors
- Neon borders on backplates/capsules
More is better!
Confused? You can see all these options in our Showroom (see details below.)
Different Types of Channel Letter Business Signs
There are WELL OVER 1000 different channel letter sign "looks" available for your business sign. We manufacture all of them!
Here are just four different ways to build the same sign, each with its own "unique" look.

Front-Lit Channel Letters, Back-Lit Channel Letters, Reverse-Lit, Front and Back Lit, HALO™ Lit, Side Lit, First-Surface Lit, Infinity Edge™ Channel Letters, All Bright™ Letter Signs, Neon Lighted Channel Letters, LED Lighted Channel Letters, Triple-Tier Multi-Color Lighting™, Brighter Signs™ Lighting, LetterLites™ Spectralites™, 3-D Dimensional Lighting™, Unlit, Vinyl Overlays, Cloud Capsules, Raceway-Mounted, Wireway-Mounted, Flush-Mounted, Unlit Backplates, Internally Lighted Backplates, Backlit Backplates, Lighted Backplates with Backlighting, etc.
In the 1970s Channel Letter signs were the newest sign type, "the bomb." Today, a sign consisting of only channel letters is sub-standard for most businesses; dated. However many sign companies still want to sell you these simple channel letter signs. Be smarter than they are; think about the effect of your sign on YOUR business.
When Signs Manufacturing™ created the first CNC routed back plate for channel letter signs it was a game-changer for channel-letter signs. Today it is a must for a more-modern sign look, but many small sign companies still don't have the ability to supply them so they push the simpler sign.
Our Solarbrite™- LED channel-letter lighting is over 5-times brighter than most signs. Again, our customers stand out. Signs Manufacturing- has always led with innovation to help our customers stand out from the crowd. But smaller sign companies can only obtain what their local sign-supply store sells.
Triple-Tier Multi-Colored Lighting™- for channel letters is our latest innovation to help make your business more recognizable and memorable.
Infinity Edge™ Channel Letters are the most attractive, and the most expensive, channel letters made. (There are more details below.)
You have to see them! As you can imagine, it is pretty difficult to explain all of these options without you seeing them, especially because pictures don't do justice to lighting effects. That's why we developed our state-of-the-art sign Showroom. Let us know you're coming and we'll make sure a Sales Representative is here to help you and explain the different options, pricing, and more!
The Importance of Channel Letter Depth
The actual depth (or return depth) of outdoor lighted channel letters—referring to the side walls ("returns") of each 3D letter, such as 3 inches deep versus 5 inches deep—has significant visual importance for appearance, impact, and performance. This depth is the thickness that gives the letters their three-dimensional profile and houses the internal LEDs.
Key Visual and Practical Impacts of Deeper Returns (e.g., 5" vs. 3")
- Greater 3D Dimension and Presence — Deeper returns make letters appear more substantial, sculptural, and premium. A 3" deep letter looks flatter and more two-dimensional from certain angles (especially side views or when mounted high), while a 5" deep letter creates stronger shadows, depth, and a bolder architectural look during the day. This added dimension helps the sign stand out against the building facade, enhancing perceived quality and drawing the eye more effectively in broad daylight.
- Shallower Letters can Appear Cheap, Giving Potential Customers a Bad Impression – Particularly when installed in proximity to similar signage with deeper depths, shallower lettering appears cheap or cut-rate, giving potential customers a bad impression of the business they represent.
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Improved Nighttime Illumination Quality — Deeper channels provide more internal space for LED placement and light diffusion. With 5" depth:
- LEDs can be positioned farther from the translucent sign face, reducing hot spots, visible diode patterns, and uneven brightness.
- Light spreads more evenly across the face for a smoother, professional glow.
- In front-lit signs, this results in brighter, more uniform illumination without needing excessive LED density. A shallower 3" depth can affect LED spacing, leading to patchier lighting or the need for more modules (increasing cost and heat).
- Enhanced Readability and Visibility from Distance/Angles — Deeper letters project more prominently from the wall, improving legibility for drivers or pedestrians approaching from oblique angles or greater distances. The added depth creates natural shadowing around edges, boosting contrast against the building (especially if returns are painted to match or contrast the facade). Shallower letters can appear less distinct when viewed off-axis or in bright ambient light.
Signs Manufacturing™ Recommends 5” Deep Returns (Usually)
We recommend that most channel letter return depths be 5” deep for typical storefront channel letters, even deeper on very large channel letters, but only 3" for small-letter signage. For our unique HALO™-lit channel letter signs standard letter depths are best. For Reverse-lit channel letters offer a better "look" because they are stood off the wall on spacers. For our front-back lit channel letters deeper returns allow a wider, more dramatic glow on the wall or backplate behind each letter.
Our sales consultants and our design team will explain the differences and suggest what is best for your situation. The very slight additional cost, if any, is greatly offset by the huge promotional benefits a more substantial sign gives our customers. You can visually observe these options in our Showroom.
What is GRID™ Wiring and why do I need it on my sign?
What's in our custom commercial sign showroom, and why you need to see it.
Learn about the SignDawgsTV show, featuring customers as they get new signage built and installed.
Our History, our Customers, and our Mission to make the best signs in DFW.
The Enduring Brilliance of Neon
Outdoor commercial signage plays a crucial role in capturing attention, enhancing brand visibility, and conveying messages effectively. Among the various options available, neon lighting has long been favored for its vibrant, eye-catching appeal. It's used in building lighting, storefront channel letters, wall signage and more. While LED technology has made significant strides in recent years, attempting to replicate neon's impact, it falls short in recreating the mesmerizing charm that only neon can deliver. What are the unique benefits of neon used in outdoor commercial signage and why do LEDs struggle to match its allure?
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Unmatched Visual Brilliance: Neon signs are renowned for their unparalleled brightness and luminosity. The noble gases, typically neon, within the glass tubes emit a distinct, vivid glow when electrified. This captivating radiance not only draws attention but also creates a memorable visual experience. LEDs, although capable of producing intense light, lack the same enchanting quality and often appear harsher and less organic.
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Wide Range of Colors and Effects: Neon offers an extensive palette of colors, allowing businesses to create vibrant, eye-catching signage that aligns with their brand identity. The process of altering the color in neon signs is achieved by utilizing different gases, phosphor coatings, and colored glass. This versatility allows for captivating gradients, multi-color effects, and custom designs that stand out from the crowd. LEDs, on the other hand, struggle to replicate the same range of hues, often appearing limited in comparison.
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Artistic Flexibility and Craftsmanship: Neon signs are crafted by skilled artisans who bend, shape, and weld glass tubes into intricate designs, resulting in a truly handcrafted piece of art. The craftsmanship involved in creating neon signage adds a unique touch of elegance and authenticity that cannot be replicated by mass-produced LED displays. Each neon sign possesses a distinct personality, making it a captivating focal point for passersby.
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Nostalgic Appeal and Timeless Aesthetic: Neon signs have a rich history and evoke a sense of nostalgia, harking back to the glamour and vibrancy of earlier eras. Their retro aesthetic carries an inherent charm that resonates with people across generations. Neon signs lend a timeless quality to commercial spaces, effortlessly infusing a sense of character and warmth that LEDs struggle to emulate.
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High Visibility and Longevity: Neon signs are exceptionally visible, even in adverse weather conditions or during nighttime. Their luminosity cuts through fog, rain, and other visual barriers, ensuring that businesses remain noticeable and identifiable at all times. Additionally, neon signs have a long lifespan, often lasting for many years with proper maintenance. LEDs, while energy-efficient and durable, may require more frequent replacements and lose their brightness over time.
While LED technology continues to advance, attempting to rival the timeless appeal of neon, it falls short in capturing the essence and impact of exposed neon lighting in outdoor commercial signage. Neon's unrivaled brilliance, wide color range, artistic craftsmanship, nostalgic allure, and exceptional visibility make it an irreplaceable choice for businesses seeking to make a memorable impression. Neon signage continues to hold its place as a classic and captivating advertising medium that transcends trends and leaves a lasting impression on viewers.
Signs Manufacturing™ continues to manufacture neon.
What about Vintage-Look "Marquee" Letters?
Lighted "Marquee Letters" refers to the original Channel Letters; large open-faced 3-dimensional letters internally-lighted with exposed light bulbs, popularly installed atop the marquees of arcades, amusement parks, and movie theaters.
Do you want to include the vintage flair of exposed light bulbs? We can do this, but 500 incandescent 40 watt light bulbs require 220 amps of 120 volt 1 phase electrical service! And be prepared for a lot of servicing. An average incandescent light bulb has a lifetime of about 600 hours. Most storefront business signs are lighted over 2,000 hours every year. (That's more than 1,500 replacement bulbs every year.)
We also manufacture letters using LED light bulbs, however. These are energy-efficient, long-lasting, and visually provide this old-time vintage flair.
Speaking of vintage flair, we also manufacture letters using neon for internal or exposed lighting.
Tabs in the left column address specific lighting choices, and all of these options are viewable in our Showroom.
Construction
Letters manufactured by Signs Manufacturing™ are precision patterned by computer-controlled programmable cutters/plotters.
Installation patterns are prepared by computer also. They are printed full-size on paper to insure that letters and words are properly spaced from one-another when they are installed.
Metal letter backs, plastic letter faces, and backplates are cut using a computer-controlled router, insuring precision letters, which fit together perfectly.
Signs Manufacturing™ commissioned the development of a computer-controlled precision letter-forming machine; insuring that the sides of a metal letter EXACTLY match the computer-cut backs and faces, and that all bends are plumb. We were the first company IN THE WORLD to automate
precision channel letter production!
The advantage to our customer is a better made AND a better looking product.

Virtually all of our metal and plastic cutting and forming equipment is computer controlled, insuring that the signs we make are precise.
Channel letter bases will be constructed of .063 or heavier aluminium (#3003, H14 - not "soft" aluminium like some companies use) for strength and to totally eliminate the potential for rusting.
Because hydraulic machines, not human hands, form our letters, we can use harder aluminium, creating a superior wind and hail resistant product.
These letters will be welded together; not screwed, stapled, or pop-riveted, to insure structural integrity. Many municipalities, and landlords, require welded letters.
All seams will be caulked to eliminate light leaks.
Drain holes will be added, as required by the National Electric Code, to eliminate the potential for water damage to the electrical components.
Backplates
Signs Manufacturing invented the CNC-routed (formed) backplate for channel letters.
Unlike many companies, we route our plates from solid aluminium, for obvious reasons.
And, unlike virtually every competitor, when installing reverse-lighted channel letters on backplates we add an identical, vinyl, letter to the backplate behind each channel letter to enhance the reflectivity of the backlighting.
We also use special Signlux- Paints (click the "Paint Finishes" tab in left column) specially created just to increase the reflectivity of the light off of the painted backplate surface.
Come view backplates in our Showroom to fully appreciate another reason why our signs are so much more awesome than our competitors.
Different channel letter lighting options for different needs.
Enhance the visibility of your channel letter sign.
Learn about the electrical needs of your lighted sign.
If you want to be successful, look successful! Let us help.
The Importance of a Distinctive Paint (Accent) Color to Your Success
Don't paint your signs the same color(s) as your neighbors! Stand out. Don't accept the cookie-cutter colors so many competitors recommend probably because they don't have a paint booth and can only offer pre-painted metal colors! Are they recommending a color to you because it's the best for you, or because it's the best for them? You don't want to look like everyone else.
Can you name a successful business who's sign is not a distinctive color? Hard to do. Why? Psychologically a unique accent color increases your sign's appearance of success. If you want to be successful, appear successful. Interior designers are taught to use accent colors as a key feature of any "look" for this very important reason.
When deciding on letter colors, faces and returns, also consider which direction(s) the sign(s) will face.
Shadows from building elements and the letters/raceways themselves can dramatically affect the daytime readability of a channel letter sign unless you incorporate LetterLites™ faces.
For signs facing East, South or West consider using a backplate in a contrasting color, or LetterLites™ faces to break the effects of shadows. Read more about "Back-Plates" by clicking the tab in the left column.
We will help you with this important design decision, given the opportunity.
A Warning About the Lack of Protective Coatings
If your sign looks old and faded it will damage your business. AT&T gave the following advice to their Yellow Pages customers, "If business is slow, what does your sign look like?"
Be sure to read about the sophisticated Protective Coatings we apply to all plastic parts of our signs. They are very important to your continued success.
"Click on the "Protective Coatings" tab on the "Plastic Faces" page (it's tab is in the left column of this page.)
Are we sounding a false alarm that “…the sky is falling…” when we talk about protective coatings? Acadian Ambulance is having to replace their only-5 Year-old $15,000+ signs. The accompanying picture was sent to us by Acadian. We're told the faces were originally green with a black fleur-de-lis. Now the signs internal LED lighting can hardly light the faces and they are "all blotchy". They say that their signs look bad both day and night. Buy carefully. ("Click" on the picture to enlarge.)
Of course competitors who use pre-painted metal because they don't have paint booths certainly are lying if they say that they protect their plastics "...just like Signs Manufacturing."

How illuminated signage boosts visibility, first impressions, and salesâ€"plus why Kelvin (CCT) matters and how Signs Manufacturing leads Dallas/Fort Worth in lighting detail.

Signs Manufacturing in Dallas/Fort Worth offers higher quality signs, brighter LEDs, better warranties, and lower prices than Fastsigns, Signarama and other DFW sign companies. In business since 1979, they provide in-house manufacturing, automated customer communication, strong permitting relationships, and premium lighting and paint systems for business, church, and organization signage.

From eye-catching signage to consistent branding, discover the five key signs that indicate a business is thriving and how your signage can contribute to success…

Just like a fine bottle of wine, your sign’s design can convey quality, personality, and appeal. Explore the surprising parallels between effective signage and wine branding…
A Warning About Some Very-Substandard Letters
Some companies use plastic, Dibond, PolyMetal, and other ACM-type products for their letter-backs. Your Texas sign gets heated! Dibond, PolyMetal, and other ACM Sheets (Aluminum Composite Materials) which sandwich polyethylene between two thin sheets of aluminum are especially subject to warping.
Plastics and metals expand and contract at different rates. With Dibond, PolyMetal and other ACM-type sheets used outdoors, because they are made of two dissimilar types of materials (plastic and aluminium) they warp with temperature, hot and cold. They are not designed for this application, but some sign companies manufacture outdoor channel letters using them.
They shouldn't.
What is an Infinity Edge™ Channel-Letter Sign?
An
available option is an Infinity Edge™
Channel Letter sign.
Infinity Edge™ Channel Letters are the most attractive, and the most expensive, channel letters made. Infinity Edge™ premium storefront lighted-letter signs are an investment in image. Are they the right product for your business?
These signs look equally stupendous both day and night; attracting more attention, creating more business.
Their daytime appearance is very upscale, especially when compared to the traditional metal-sided, plastic-faced, lighting storefront -channel- lettering that most retail businesses now have. At night they are an absolute attention-gathering phenom.
Our testing confirms that businesses adorned with Infinity Edge™ premium lighted
storefront letters are perceived as more professional and successful than
businesses with traditional storefront signage. Therefore, these businesses
WILL be more successful. Success breeds success.
These custom-made letters are not thin, interior-sized letters. They are usually 5"thick, the same as our standard channel letters! (We also make thinner, smaller, interior-sized letters, our Diamondcast™ letters.)
The letters light 100%, front and sides. They are absolutely unique.
The front, sides and backing of the letters are acrylic, with all the pieces chemically welded together in the same fashion as an aquarium. It-s structurally awesome!
The acrylic can be any standard color of the Evonik Cyro Acrylite™ impact-modified acrylic sheet we use. We can enhance the color on the front of the letters with translucent or opaque 3M™ vinyl graphics as well, to dramatically broaden your color choices. We can also add a day/night color-change, or digitally printed graphics.
A Jewelite™ trim ring is bonded to the bottom edge of the returns to provide a crisp, clean look when installed - the same concept we apply with a Diamondcast- letter, only much larger.
The letter is a sealed unit with our famous SolarBrite™ outdoor-rated LEDs built specifically for this application providing illumination. Their brightness and longevity are unmatched.
We use our unique Solarguard™ and Lumabrite™ protection on the entire letter because we know the letter will then last virtually forever, and remain looking new.
You can view Infinity Edge™ channel-letters up-close in our Showroom.
Guaranteed Lowest Price
WHOLESALE TO THE PUBLIC! Signs Manufacturing™ guarantees that our price will be the lowest price you can obtain on the product(s) described in this website; now or anytime during the next 90 days.
If you are offered a lower price by someone else we will match that lower price PLUS give you 10% of the difference.
The Effect of Your Sign on the Success of Your Business
Individual, lighted, “Channel Letters” are the storefront sign that identifies most retail businesses.
Your sign is your voice on the street. It’s a primary means of communicating with customers. It attracts them, draws them through your doors, and encourages them to buy your products and services.
Your sign IS THE IMAGE of your business, at the very least it is the first impression that gets potential customers to come in the door. And if you advertise, or create a webpage or Facebook presence, you will feature your sign.
What image do you want potential customers to have? The quality of your sign should match the quality of your business to give potential customers the right first impression. Cheap, or professional? Basic, or interesting? Shoestring, or successful? Neglected, or attentive? Your sign conveys all of these messages, and more, to your potential customer BEFORE they become a customer.
Make sure you are marketing your business properly. The sign, if it's a quality sign, will be the only thing that sells for you 24/7 without any ongoing expense, or work, from you! 
“A sign can make or break your business. Size, design and wording can be the deciding factor as to whether a new customer walks through the door or keeps driving to your competitor, according to a survey by FedEx Office®.”
Almost 8 of 10 shoppers (76%) percent said they would enter a store they’ve never been in before based solely on its sign, while nearly 7 of 10 (68%) have actually purchased because a sign caught their attention.
While signs draw in customers from the street, they can also be good word-of-mouth marketing tools; 75% of those polled said they’ve told someone about a business simply based on its signage.
Again, 7 of 10 respondents (68%) said they believe a store’s sign is reflective of the quality of products or services that the business offers and 52% said they are less willing to enter a business with poorly made signs.
If you think a sign isn’t worth your investment, think again — 6 in 10 consumers won’t enter a business with no signage. Alicia Ciccone, Huffington Post
Of course the best, and cheapest, form of advertising is word-of-mouth. Consumers main reason for giving word-of-mouth mention is self-enhancement. (Mitchell J. Lovett, et.al. Journal of Marketing Research.) Remember that FedEx (above) found that 75% of consumers give word-of-mouth mention based solely on signage. Consumers MUST be impressed with your sign.
Signage is the most targeted advertising you can do according to the U. S. Small Business Administration (SBA), which also states that 85% of a business’s sales usually come from within a 5 mile radius. Your sign constantly advertises your business to a potential customer who frequents the area where your business is located.
With 18.6% of the entire US population moving each year, your sign will be constantly seen by MANY potentially new customers.
“The average business gets over 50% of their sales just from their signage.” - Small Business Association
If a sign costs you money it is not doing its job. It should effectively advertise your company and earn you money.
“…research from the University of California at Berkeley found that 68% of purchases were unplanned during major shopping trips and 54% on smaller shopping trips. To take advantage…your business will need an effective sign to attract attention.” The NewYork State Small Business Development Center
Good signs incorporate design and marketing decisions creating the message, look, colors, sign types, sizes, quantities, etc. to create the required impact. Again quoting Small Business Administration research, 89% of businesses that fail do so because of improper signage!
AT&T gave this advice to Yellow Pages customers, "If business is slow, what does your sign look like?
"We can help, so long as your landlord and the City understand the importance of good signage and allow you to install signs that will help your business. Unfortunately this isn't always true. Choose your location(s) wisely (and receive your landlord's approval of your signage package BEFORE you sign your lease.)
“To make your business stand out, be prepared to spend on your signage.” Steve Strauss, USA TODAY
-Main identification signs for businesses, attractively designed and made so as to draw attention, don-t cost a penny. So long as they remain in good repair they earn you money. Anyone not recognizing this should not start a business.- Small Business Administration
The importance of signage in helping a business to survive was recently underscored when the Small Business Development Center (SBDC), with their NxLeveL for Entrepreneurs training program, which is available in 40 states, added an entire week to their program to present more deeply “…the importance of signs and their impact on a business…”
I've never once had a customer tell me, "I'm so glad I bought that cheap sign, it really helped my business!" - Bill Watson
If you want to be successful, look successful!
Additional References
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Why signage is important for your business - Business Partner Magazine

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The Psychology Of Good Signage And How To Make It Work For Your Business (entrepreneur.com)

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5 Types of Signage No Retailer Can Afford to Ignore â€" Merchandising & Store Layout (shopify.com)

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4 Reasons Why Good Signage is Important for Your Business | SD Internet Marketing

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The importance of signage and interior in branding | by Mission | Mission Insight | Medium

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The Importance of the Retail Signage for Your Store | Zen Merchandiser

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Why Outdoor Signage Is as Important as Your Website - Business Town
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How to Use LED Commercial Business Signs... - Small Business Magazine
"The successful businesses always have nice looking signs, I'm not worried about them. It's the other guys that don't understand how important their signage is, those are the guys I need to focus on."
Jeff Skibell, Quine & Associates (discussing the existing signage that his tenants have and how they need to refresh their look so it doesn't hurt their business)
"Over many years we have observed that the businesses which survive are the
ones which have the nicer, larger, more expensive signs."
Bob Robbins, CentreCorp Management (A shopping center development and
management corporation)
Guaranteed Highest Quality...Guaranteed Lowest Price™
As detailed below, and on the pages that follow, everything will be done to make your sign look better, and last longer...Guaranteed.
Signs Manufacturing™ sign company also guarantees that our price will be the lowest price you can obtain on the products described in this website; now or anytime during the next 90 days.
If you are offered a lower price by someone else we will match that lower price PLUS give you 10% of the difference.
"Fifteen years ago you made a lighted sign for me. It STILL looks new, but finally needs electrical service..."
Lawrence Badger, M.D.
Sign Cost Information
We sell our signs FACTORY-DIRECT, WHOLESALE to the public, INSTALLED.
No middle-man profits.
There is a "Pricing" tab to the left, with a "Cost" tab, that lists general budget pricing for channel letters.
Use our Payment Plan Calculator™ to estimate YOUR lease cost, and our Sign Cost Calculator™ to estimate your after-tax cash-purchase sign cost. They are located on our "Cost" page. Or, ask our salesperson to run the numbers for you.
When you go there notice how dealing directly with the manufacturer can potentially save you additional dollars in sales/use taxes!
But, please, contact us to develop an exact plan to meet your particular needs - for free (see our "Design Center" page!)
Our professional staff will usually have exact quotations, and exact scale drawings of your signs installed on your building or property ready for you the same day we meet with you. (Much faster than the 2 1/2 week average in our industry.)
If you are planning for the future, please bookmark our website as a "Favorite" so you can find us when you are ready.
Click our "Customers & Photos" tab on our "About Us" page to view a partial list of our customers, photos of their signs, and comments.
"Look at that sign, it's like made out of plastic!" - Jon Taffer, Host of Bar Rescue
"If they put that little effort into their sign, I'd hate to see what they put in their food." - Nick Liberato, Celebrity Chef and Owner/Operator of Calidelphia Catering
"...but look at that sign, it only faces one way! They're turning their back on 13,000 cars every day!" - Jon Taffer, Host of Bar Rescue
Why Buy Factory-Direct from a State-Licensed Company?
Why not buy from a Sign Dealer (also called a Sign Broker, Car Wrap company or a Sign Store?)
Would you give a car dealer $10,000 and tell him to buy you the best car he can for the money, sight unseen (or from a drawing?) Don’t you think you would get the car that made him the most?
Do you think you could meet your needs asking for the cheapest car he can buy?
Why would a sign dealer (Car Wrap company or sign store) be any different? Remember, they are merely buying a sign from a manufacturer to resell to you, usually to resemble a drawing, making the most money they can.
You need to know ALL of the details on how your sign will be manufactured, and how it will be installed. It needs to meet YOUR needs, not the seller’s profit goals. What is he telling the manufacturer you don't need?
Believing “...a sign is a sign” gets you a Yugo instead of a Cadillac. Remember the Yugo? They didn’t last very long, either.
Also, most sign dealers, Car Wrap companies and sign stores cannot legally install or service an electric sign. Ask to see their license.
Ask to see a manufacturer's license also. A few are not licensed to do electrical work, either, they also have to hire other companies to install the signs they make.
Now, who provides the warranty? The manufacturer, the installer, the salesman, anyone? If the sign was installed illegally do you think they'll honor their warranty? Did they REALLY obtain your City sign permit? Is the sign even safe?
A
s a large, both UL and ETL listed manufacturer, our name is on all our signs. Just like you, we can't afford to have a bad sign destroy our business. We have to care. Particularly with our 5 Year $0 Cost Warranty and Lifetime Coverage*.
Talk to one of our Sign Experts for details.
The State of Texas does NOT allow the installation on non-Listed electrical signs, and a Texas Sign Contractors License (TSCL) is not evidence of an OSHA approved Listing for electrical signs. Additional approvals are required.
Why are “Listed" Signs Critical to You?
Virtually ALL cities, as well as the State of Texas, adopt the National Electric Code as law.
The National Electric Code (NEC) requires that for electrical, structural, and installation safety all electrical signs be "Listed" (tested and labelled with an appropriate Listing Mark.)

For you the Listing Mark is insurance. It means that the sign has been tested to insure that it is structurally and electrically safe, and will be installed properly. You benefit from the knowledge that it is not solely us telling you that our signs are safe, this is what the testing laboratories and the US Government says also.
Will your sign be tested and approved for safe use in a Wet (Outdoor) location? Not if it-s not Listed!
If the sign you are purchasing does not have a ETL or UL Listing Mark label the sign is probably not legal to install, anywhere in Texas. There are a few local city ordinance exceptions.
Buy carefully.
Our licenses:
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Underwriters Laboratories (U.L.) File # UXYT.E149959 (Inspected, tested and Nationally approved design, manufacturing and installation.) Nationally Certified.
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Intertek (E.T.L.) File # 4007685. (Inspected, tested and Nationally approved design, manufacturing and installation.) Nationally Certified.

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Texas Electrical Sign Contractors License. TSCL18015, TSCL18016 Statewide Certification.
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Texas Electrical Contractors License. TECL17503 Statewide Certification.
Fully licensed to obtain sign permits for our customers in every city and town in Texas.
“We prosper because of our sign. Signs Manufacturing’s unique understanding of the use of colors and light both day and night causes our business to always be the most visible. No one else could work their magic!” – the 407 club
Free Factory Tour
Come and see the array of equipment and tools, and the facility dedicated to making good signs.
Tour our state-of-the-art sign manufacturing facilities. Signs Manufacturing™ is America's innovation leader in creative solutions to signage manufacturing and durability. Learn more about our accomplishments by by accessing our Innovations webpage.
See how your sign will be made.
Contact a sales consultant to arrange a plant tour.
State Licensed Sign Installation and Sign Service
We are a full-service sign company. We provide sign site surveys, sign permits, sign installation and sign maintenance services for electrical and non-electrical signs for our customers as well as other sign companies. We provide this work in Dallas, Fort Worth (DFW), and ALL of North Texas and Northeast Texas.
State Sign and Electrical License Numbers: TECL17503, TSCL18015, TSCL18016.
Our technicians are also Quality Certified professionals.
The Quality Certified Signs™ Difference – People You Can Trust
Quality Certified Signs™ is a training, certification, and continuing education program designed to train all sign company personnel to take better care of their customers utilizing knowledge-based performance.
Certifications are available in:
- OSHA 10 Certification
- Master Cabinet Maker
- UL Listed Sign Technician
- ETL Listed Sign Technician
- ESA Listed Sign Technician
- Certified Welding Technician
- Wall Sign Installation Technician
- Detached Sign Installation Technician
- Interior Sign Installation Technician
- Sign Service Technician

- Electronic Message Center Specialist
- Sign Mechanical Technician
- Rotating Sign Installation/Service Specialist
- High-Rise Installation/Service Specialist
- State Licensed Sign Electrician (Texas)
- Fluorescent Lighting Technician
- Neon Lighting Technician
- LED Lighting Technician
- HID Lighting Technician
- Incandescent Lighting Technician
- Sign Design Specialist
- Vinyl Application Technician
- Graphics Technician
- Painting Technician
- Quality Control Technician
- Crane Operator
- Vehicle Operator
- Fork Lift Operator
- CNC Equipment Operator
Radocy, Inc.
Self Improvement Systems
Solar Finishes™
If you would like to save some money by installing the sign yourself be sure to click our "EZ Install Signs" tab in the left column.
Signs are Like Boats
There are $50,000 boats and there are $400 boats. Technically both are boats, but don't expect that $400 boat to keep your business afloat. The devil is in the details.
If a company goes to the cost and effort of adding value to their product (types and amount of lighting, paints, protective coatings, etc.), they're going to talk about it. Pay attention to what they aren't telling you.
Our websites, literature and proposals describe in detail what we are quoting, and why we are doing it.

Nobody ever includes quality and features in their products that are not described in their literature and quotations.
Have you had a different experience?
Consider how important a quality sign, being the first thing your customers see of your organization, is to your success.
Buyer Beware! Nothing hurts a business more than bad signage.
North Texas' Largest Custom Sign Manufacturer
Our suppliers tell us that we are the largest custom sign manufacturer in North Texas.
But, some of our competitors have begun claiming this also! Verify. Ask Google “Who is the largest sign manufacturer in North Texas?”
One-Stop Shopping™ for Custom Signs in Dallas-Fort Worth, Texas
Looking for the best sign company in Dallas or the DFW metro area? At Signs Manufacturing & Maintenance Corp., we make it easy to design, build, and install your perfect sign all in one place.
Design, Build, and Approve Your Sign, All in One Visit
We’ve invested in remarkable facilities so you don’t waste weeks deciding what your sign should look like, what size it should be, or what colors to use. Instead of sending designs back and forth for months your team can make every decision in just a few minutes.
Our One-Stop Shopping™ experience includes:
- Exploring hundreds of sign designs and display options in our Dallas sign showroom (the largest in Texas).
- Meeting in our spacious conference rooms with your entire decision-making team.
- Working directly with our professional designers to visualize your signage on your actual location.
- Selecting your sign colors from real, full-scale samples (not just printed photos).
- Touring our state-of-the-art sign manufacturing facility to see how your sign will be built.
Visit the Largest Sign Showroom in Texas
Our Dallas-Fort Worth sign showroom lets you compare LED message centers, channel letters, monument signs, pylon signs, and lobby displays side by side. We welcome business owners, property managers, and sign committees ... there’s plenty of space for everyone.
Schedule a visit today to design your sign and approve everything on the same day. Once you’re done, we’ll take it from there ... design, engineering, permitting, manufacturing and installation are all handled in-house.
Can’t Visit Our Dallas Sign Factory?
If you can’t make it to our facility our experienced team can visit your location anywhere in the DFW metroplex, or meet with you via video conference. But, if possible, we recommend spending a few minutes at the showroom in person. You’ll save time, money, and stress.
Ready to get started? Call us today at 972-850-3373 or contact us online to experience true One-Stop Shopping™ for signs in Texas.
Frequently Asked Questions
What are channel letter signs?
Channel letter signage is the most popular type of sign for businesses. Individual letters, frequently internally lighted, that can fit your business name and logo.
How do channel letter signs differ from other types of business signs?
Other signs for a business or an organization tend to have large acrylic faces with vinyl graphics on them. The entire face lights up. But channel lettering can look much more inviting, personal, less "commercial". Check out some examples HERE.
Are LEDs or neon better for lighting my signage?
Signs Manufacturing can provide the best recommendation for your business because we provide both; neon is made in-house! LEDs have become dramatically more common in signage over the last 20 years. But neon still has that glamour and glow that LEDs have not been able to match. So, it depends on your sign. Ask our Sign Expert to give you a recommendation ... sometimes we can use both!
What fonts, colors, sizes and styles are available in channel letter signs to match my brand?
Limitless. Letters can be custom painted to match anything. Faces can have printed vinyl graphics on them for any color or design. All channel lettering is made to fit your style so the sky's the limit!
How much do channel letters signs typically cost, and what factors influence the price?
A channel letter sign is the least expensive and, in many cases, one of the best looking signs for a building. Signs Manufacturing's automated fabrication process keeps prices low while turning out the best product in the industry. Prices are affected by how big the sign is, how much lighting is in it (if any), and in some cases the levels of complexity. Signs Manufacturing's Sign Experts can provide a fast quote to get your signage moving forward.
How long can I expect my channel letter sign to last?
That's going to depend wildly on the manufacturer. A Signs Manufacturing channel letter sign, with our Solarguard™, Solarbrite™ LED internal lighting, Grid Wiring System™ and superior paint finishes can last well over 20 years. However, in most cases you'll see signage deteriorate significantly after 6-8 years with most companies. Quality in means quality out, and many sign companies build signs to be cheap, not to last. Ask our Sign Expert to explain all the things we do to make your sign last longer.
My storefront lease is only for 5 years — why should I worry about my sign’s durability?
Your storefront sign is one of the most important marketing assets your business has. Studies consistently show that a well-designed, highly visible storefront sign drives up to 75% of walk-in traffic. Even with a 5-year lease, investing in a durable commercial sign is critical for visibility, brand perception, and long-term cost savings.
In cities like Dallas, TX, storefront signage is exposed year-round to intense UV sunlight, heat, storms, wind, and pollution. Lower-quality materials often begin fading, cracking, or peeling in as little as 2–3 years. Once a sign looks worn, it negatively impacts your brand image for the remainder of your lease.
Cheap storefront signs rarely last the full lease term. Vinyl graphics and low-grade plastics typically degrade quickly, while professionally built aluminum, acrylic, and illuminated signs are designed to remain attractive for 5–10+ years with minimal maintenance. A sign that looks outdated or damaged sends the wrong message to potential customers and reduces foot traffic.
Replacing a storefront sign mid-lease is expensive. Most illuminated storefront signs or channel letter signs cost $4,000–$10,000+ to replace once you factor in fabrication, permits, installation, and downtime. Choosing a low-cost sign upfront often leads to higher total costs if replacement is required before the lease ends.
Your sign also functions as 24/7 advertising. Unlike online ads or print marketing, a quality storefront sign works every day without ongoing costs. A clean, professional sign builds trust, improves brand recognition, and helps customers find your business more easily—especially in high-traffic commercial areas.
Additionally, many businesses with an initial 5-year lease end up renewing. When that happens, a durable sign continues working for you instead of becoming an unexpected capital expense. In some cases, high-quality signage can even improve property appeal and strengthen lease renewal negotiations.
Bottom line: Even with a short-term lease, your storefront sign should be treated as a long-term marketing investment. Choosing durable materials, proper illumination, and professional installation helps you avoid premature replacement, protects your brand image, and maximizes customer visibility throughout your lease—and beyond.
Literature
We believe we are the only sign company that offers informative literature on signage, our "Sign Buyer's Guide" series.
Our most popular Guides are:
52 Page Brochure
44 Page Brochure
40 Page Brochure
40 Page Brochure
40 Page Brochure
40 Page Brochure
Also Available
Also Available
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