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                                       The Watson Family's Full-Service Sign Company

Signs Manufacturing Sign Company Texas

Lighted Sign Showroom of LED Signs and Other Signs

$450,000+ Sign Showroom


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M-F   8-5 Central

Contact Information

Our Team of Experts are standing by to Answer Your Questions:


(800) 333-7137




(214) 339-2227


Fort Worth/Arlington Areas

(817) 861-1234


Hillsboro/Waco Areas

(254) 582-7446




(903) 561-5959


Denton/North Texas

Southern Oklahoma Areas

(940) 365-3433


Dallas Areas

(972) 850-3300


Email our Sales Team:


Better Business Bureau A+ Rating Sign Company BBB A+ Rating

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Reverse Channel Letter Signs

Dallas, TexasReverse channel letters have metal faces and sides.

LEDs inside the letter cavity shines out the back of the letter.  The letter is spaced off-of the wall slightly so that a halo is formed around the letter.

Because light shines out the back of the letter they cannot be installed on raceways or wireways unless backplates are employed.

A properly manufactured letter has a clear Lexan "Bird Shield" behind the letter so that birds cannot nest inside the letter.  Many cheap manufacturers leave this off, and the letter looks like a hay-field shortly after installation.

In other aspects a reverse channel letter and a plastic-faced channel letter are manufactured similarly.  Please visit our "Channel Letter" tab for manufacturing details.

Unless a reverse channel letter is quite large it does not attract the attention a standard channel letter does.  Therefore it's use is generally avoided by retail businesses, but is used by doctors, businesses in office buildings, etc. for image reasons.

If the letters are large enough, a combination front-and-backlit letter can be made.

Summary - Reverse Channel Letter Signs In a Nutshell

The Special Features and Benefits of Signs Manufacturing Corporation's Channel Letters

Lasting Quality – Your Sign will ALWAYS look good to potential customers

Special Features and Benefits of doing business with Signs Manufacturing™Reverse Lighted Channel Letter Sign, Nighttime

  • Guaranteed Highest Quality...Guaranteed Lowest Price - We manufacture the best signs, for the lowest price.

  • Lifetime* Warranty – Saves you money forever.

  • Product Liability Insurance – Protects you and your customers forever.

  • Deposit Insurance – Your money is protected even if we were to default.

  • Established 1979 – We back our claims.

  • Eleven Person On-Location Sales Team – At your location to help you anytime we are needed.

  • Sign Showroom – Don’t buy a sign from a drawing when you can see the real thing.

  • State Licensed Electrical Sign Contractor – We know our business and do our job.

  • State Licensed Electrical Contractor – We know electricity.

  • Trained QualityCertifiedSigns Technicians – We understand quality.

  • We Actually Manufacture the Signs – Single-source responsibility.

  • Full-Service Sign Company – We manufacture, install, and service all signs; ours and others.  Seven cranes/bucket trucks to 80' reach.  Seven installation/service crews.

  • Electronic LED Sign Experts – Because we manufacture them, we also know how to fix them all.

  • Many Different Payment Options – Cash, Credit Card, Conserve Your Nest Egg™, Signs on Time™ Lease (with Zero Down option) and Pay as You Grow Lease/Purchase™

  • Delayed-Deposit Billing™ - Significantly reduced initial billing to help you control your cash-flow.

  • Free Grand Opening Package* - We want you to be successful; here's another way we're helping. A free "Coming Soon" and "Grand Opening" banner with your name on it, and free "store" hours lettered on your door. *Minimum order required.

Visit Our Unique Sign Lighting Laboratory and Demonstration Showroom

Sign ShowroomUnique in the entire sign industry, Signs Manufacturing™ built an 85’ by 50’ (over 4,000 sq ft) indoor sign lighting laboratory for testing the longevity, visibility, and effectiveness of all the lighted signs we manufacture.  The Laboratory is open to the public, for FREE.

We invite you to also observe all other types of signage, viewing them up close as well as from a distance, under varying light conditions (and stay out of the weather while doing so!)

  • Channel letter signs, both neon and LED lighted.

  • Solarbrite™ LED channel letter lighting 5 times brighter than the LED's used by everyone else (Sloan, JT, or JS LED's.)

  • Letterlites™ channel letter signs.

  • Twinkling Letterlites™ channel letter signs.Reverse Lit Channel Letter Signs Lamborghini

  • SpectraLites™ Color-changing channel letter signs.

  • Reverse channel letter signs.

  • Cloud signs.

  • Channel letter signs with backplates.

  • Raceways and wireways.

  • Cabinet signs, fluorescent, HID, or LED lighted.

  • Computer-controlled full-color, programmable, building lighting.

  • SpectraLites™ Color-changing lighting.

  • Neon and LED building accent lighting.

  • Neon color selection.

  • Brighter Signs™ neon.

  • LED color selection.

  • Pinlights™ signs.

  • Pylon signs.

  • Pole signs.

  • Masonry Monument signs.

  • Computer-controlled full-color, programmable, building lighting.

  • Storefront Lighting.

  • Facade Lighting.

  • Neon and LED building accent lighting.

  • Wall-wash back-lighting for all types of signs.

  • Routed sign faces for all types of signs.

  • Digitally printed and cut vinyl decorated sign faces for all types of signs.

  • Acrylic-faced signs.

  • Lexan®-faced signs.

  • Flex-faced cabinet signs.

  • Push-thru lettering.

  • Pin-mounted letters.

  • Acrylic and Lexan color selection.Interior Reverse Channel Letter Signage Coriant

  • Vinyl color selection

  • PMS color selection.

  • Paint color selection (32,807 colors.)

  • Five (5) different Full-color LED Display signs, each with a varied resolution

  • Monochrome LED Message Center sign

  • 4-thousand-shade single-color LED Message Center sign

  • Fully self-contained, self-powered portable LED Sign trailer

  • Economical fixed-message Full-color LED Message Center sign

  • Grand Opening Package

  • ...and more.

Will your Sodium Vapor or Metal Halide parking lot lights affect the colors of your sign at night?  How visible will your pylon sign’s border neon be during the day?  Should you consider PinLights™, LetterLites™, SpectraLites™, or Trembler™ signsBrighter Signs™ neon or Solarbrite™ LED lighting for channel letter signsFluorescent or HID lighting for your monument sign?  Do Daylight or Cool White fluorescents make your sign’s colors look best?  What are the differences between a flex-faced, a Lexan™, and an acrylic-faced sign cabinet?

How will shadows affect my sign's readability during the day?  Should the wall behind my sign be light or dark colored?  Would a different type of sign look better on my brick wall?  Should I consider a routed sign face with push-through letters?

Don't buy a sign from a drawing when you can actually see and compare real signs.

No one else can offer you this unique opportunity. Be sure to take advantage.

Your business will be better because you do.Reverse Channel Letter Sign

If you don't visit it could cost you thousands in sales every year.

Can you afford not to?

"I almost made a huge mistake by not listening to you and visiting your showroom prior to buying my sign.  I thought I knew what I wanted, after listening to so many salespeople...boy, was I wrong.  My vision of the sign did not jibe with what it would really turn out to be, even after viewing so many drawings.  It was obvious the moment I entered the showroom.  If I had stuck to my guns my sign would have been a disaster.  I would have wasted a lot of money."
Cecil Drake, Drake Communications

Free Gift for Visiting Showroom

Showroom Specials

Sometimes it really pays to shop.

As an additional enticement to coax you into our showroom, and also smooth our manufacturing flow, we periodically have limited Specials only available "in-store;" even unannounced to our sales team.

They are based on opportunities in our production scheduling.  If we tell our salespeople in advance they collectively sell too many, causing other problems!

Specials are always for a specific type of custom-built sign with a large variety of available options, but a very limited quantity, and first-come-first-served.

Guaranteed Highest Quality...Guaranteed Lowest Price™

Coriant Reverse Lit Channel Letters In The NewspaperCoriant interior face and reverse-lit channel lettersAs detailed below, and on the pages that follow, everything will be done to make your sign look better, and last longer...Guaranteed.

Signs Manufacturing™ sign company also guarantees that our price will be the lowest price you can obtain on the products described in this website; now or anytime during the next 90 days.

If you are offered a lower price by someone else we will match that lower price PLUS give you 10% of the difference.

"Fifteen years ago you made a lighted sign for me.  It STILL looks new, but finally needs electrical service..."
Lawrence Badger, M.D.

Sign Cost Information

We sell our signs FACTORY-DIRECT, WHOLESALE to the public.

Day-Night Channel Letters - Daytime ViewThere is a "Pricing" tab to the left, with a "Cost" tab, that lists general budget pricing for channel letters.

Use our Lease Cost Calculator™ to estimate YOUR lease cost, and our Sign Cost Calculator™ to estimate your after-tax cash-purchase sign cost.  They are located on our "Cost" page.  Or, ask our salesperson to run the numbers for you.

When you go there notice how dealing directly with the manufacturer can potentially save you additional dollars in sales/use taxes!

But, please, contact us to develop an exact plan to meet your particular needs - for free (see our "Design Center" page!)

Our professional staff will usually have exact quotations, and exact scale drawings of your signs installed on your building or property ready for you the same day we meet with you.  (Much faster than the 2 1/2 week average in our industry.)

If you are planning for the future, please bookmark our website as a "Favorite" so you can find us when you are ready.

Channel Letter Discount Coupon

Click our "Customers & Photos" tab on our "About Us" page to view a partial list of our customers, photos of their signs, and comments.

"Look at that sign, it's like made out of plastic!"
Jon Taffer, Host of Bar Rescue

"If they put that little effort into their sign, I'd hate to see what they put in their food."
Nick Liberato, Celebrity Chef and Owner/Operator of Calidelphia Catering0

Why Buy Factory-Direct from a State-Licensed Company?

Why not buy from a Sign Dealer (also called a Sign Broker or a Sign Store?)

Would you give a car dealer $10,000 and tell him to buy you the best car he can for the money, sight unseen (or from a drawing?)  Don’t you think you would get the car that made him the most?

Do you think you could meet your needs asking for the cheapest car he can buy?

Why would a sign dealer (sign broker or sign store) be any different?  Remember, they are merely buying a sign from a manufacturer to resell to you, usually to resemble a drawing, making the most money they can.

You need to know ALL of the details on how your sign will be manufactured, and how it will be installed.  It needs to meet YOUR needs, not the seller’s profit goals.  What is he telling the manufacturer you don't need?

Believing “...a sign is a sign” gets you a Yugo instead of a Cadillac.  Remember the Yugo?  They didn’t last very long, either.

Also, most sign dealers, sign brokers and sign stores cannot legally install or service an electric sign.  Ask to see their license.

Ask to see a manufacturer's license also.  A few are not licensed to do electrical work, either, they also have to hire other companies to install the signs they make.

Now, who provides the warranty?  The manufacturer, the installer, the salesman, anyone?  If the sign was installed illegally do you think they'll honor their warranty?  Did they REALLY obtain your City sign permit?  Is the sign even safe?

As a large, both UL and ETL listed manufacturer, our name is on all our signs.  Just like you, we can't afford to have a bad sign destroy our business.  We have to care.  Particularly with our Lifetime Warranty*.

The Value of “Listed" Signs

Virtually ALL cities, as well as the State of Texas, adopt the National Electric Code as law.

The National Electric Code (NEC) requires that for electrical, structural, and installation safety all electrical signs be "Listed" (tested and labelled with an appropriate Listing Mark.)

Certification (testing and labelling) organizations acceptable in the USA to test to the multitude of Standards signs are required to meet are determined by OSHA.

For you the Listing Mark is insurance.  It means that the sign has been tested to insure that it is structurally and electrically safe, and will be installed properly.  You benefit from the knowledge that it is not solely us telling you that our signs are safe, this is what the testing laboratories and the US Government says also.

Will your sign be tested and approved for safe use in a Wet (Outdoor) location?  Not if it’s not Listed!

Underwriters Laboratories (“UL” Listing Mark) and Intertek (“ETL” Listing Mark – originally Edison Testing Laboratory founded by Thomas Edison) are the premier certification organizations and 80% of all things electrical are tested by them.

If the sign you are purchasing does not have a ETL or UL Listing Mark label the sign is probably not legal to install, anywhere in Texas.   There are a few local city ordinance exceptions.

Buy carefully.

UL Listing MarkETL Listing MarkIntertek is over twice the size of UL, and has a greater global presence.  UL is the largest in the USA.  We have both companies test and apply Listing Marks to various signs.

Whether it's channel letters, a wall cabinet sign, a monument sign, pole or pylon signs, electronic message centers, video displays, neon or other electric signs Intertek and Underwriter’s Laboratory pose the toughest design, structural, electrical, and installation standards on the products they approve.

We are the 9th oldest UL Listed Manufacturer in North Texas.  (File #UXYT.E149959)

To see if a manufacturer is a UL Listed sign manufacturer go to http://database.ul.com/cgi-bin/XYV/template/LISEXT/1FRAME/ccnsrch.html and enter "UXYT" in the "UL Category Code" box, replacing %ccn%" for lighted signs, or "UYFS" for electronic signs.

To see if a manufacturer is an ETL Listed sign manufacturer go to  http://etlwhidirectory.etlsemko.com/WebClients/ITS/DLP/products.nsf/ and enter "UL-48" in the search box.

We are the third oldest ETL Listed sign company in Texas. ( File #4007685)   (One of the two older companies makes lighted scoreboards, the other makes lighted office door signs.)

There are many sign companies that pretend to be Listed, but are not!

Incidentally, ISO (International Organization of Standardization) Standards, such as ISO 9001, are NOT electrical Listings (similar to a UL or ETL Listing) that allow a sign to be installed in Texas.  That said, components in our electronic signs also meet ISO 9001, ISO 9001, ISO 14001, and RoHS standards.

Underwriter’s Laboratory and Intertek do NOT judge the appearance, appeal, or the longevity of a product.  This is why our many years of experience serving international, national, regional and local customers, and our investment so that we can apply the knowledge we’ve gained, will give you a superior product which will impress your customers for years to come.


Intertek (ETL) Approved ManufacturerUnderwriters Laboratories (UL) Approved ManufacturerSigns Manufacturing & Maintenance Corp.
214-339-2227    254-582-7446    817-861-1234    903-561-5959    940-365-3433    972-850-3300
800-333-7137 TOLL-FREE
Sales Team: Sales@SignsManufacturing.com

Better Business Bureau A+ Rating Sign Company BBB A+ Rating

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