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Reverse channel letters have metal faces and sides.

Neon inside the letter cavity shines out the back of the letter.  The letter is spaced off-of the wall slightly so that a halo is formed around the letter.

Because light shines out the back of the letter they cannot be installed on raceways or wireways unless backplates are employed.

A properly manufactured letter has a clear Lexan "Bird Shield" behind the letter so that birds cannot nest inside the letter.  Many cheap manufacturers leave this off, and the letter looks like a hay-field shortly after installation.

In other aspects a reverse channel letter and a plastic-faced channel letter are manufactured similarly.  Please visit our "Channel Letter" tab for manufacturing details.

Unless a reverse channel letter is quite large it does not attract the attention a standard channel letter does.  Therefore it's use is generally avoided by retail businesses, but is used by doctors, businesses in office buildings, etc. for image reasons.

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