The Watson Family's Full-Service Sign Company
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Reverse Channel Letters
Neon or LEDs inside the letter cavity shines out the back of the letter. The letter is spaced off-of the wall slightly so that a halo is formed around the letter.
Because light shines out the back of the letter they cannot be installed on raceways or wireways unless backplates are employed.
A properly manufactured letter has a clear Lexan "Bird Shield" behind the letter so that birds cannot nest inside the letter. Many cheap manufacturers leave this off, and the letter looks like a hay-field shortly after installation.
In other aspects a reverse channel letter and a plastic-faced channel letter are manufactured similarly. Please visit our "Channel Letter" tab for manufacturing details.
Unless a reverse channel letter is quite large it does not attract the attention a standard channel letter does. Therefore it's use is generally avoided by retail businesses, but is used by doctors, businesses in office buildings, etc. for image reasons.
If the letters are large enough, a combination front-and-backlit letter can be made.
Please stop by and see all of these products displayed in our unique Sign Lighting Laboratory and Display Showroom.
FOR ORDERING OR ASSISTANCE CALL:
214-339-2227 254-582-7446 817-861-1234 903-561-5959 940-365-3433 972-850-3300