Average Free-Standing w/
Electronic Message Center*
$ 1.17
* US Small Business
Administration figures. Assumes 10,000 cars per day
– a very conservative figure for ANY business street, only
1 person in each car, and only a 10 year useful life for
the sign. ALL very conservative!
Most of the Newspaper, Television and Radio consumers reached are not in most businesses marketing area, a 5 mile radius of their store according to the US Small Business Administration. The actual cost of reaching a POTENTIAL consumer by these means is unknown, but much higher.
