The Watson Family's                                                                                                                                                           

Signs Manufacturing and Maintenance Corporation

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(254) 582-7446

(817) 861-1234

(903) 561-5959

(940) 365-3433

(972) 850-3300

(800) 333-7137

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The “Average” Cost of Advertising

Advertising Medium

Cost Per 1000 Exposures

Newspaper

$ 7.39

Television

$ 6.26

Radio

$ 5.47

Average Channel Letter Sign*

$  .14

Average Free-Standing Sign*

$  .27

Average Free-Standing w/ Electronic Message Center*

$ 1.17

* US Small Business Administration figures.  Assumes 10,000 cars per day – a very conservative figure for ANY business street, only 1 person in each car, and only a 10 year useful life for the sign.  ALL very conservative!

Signs Manufacturing & Maintenance Corp.
214-339-2227       254-582-7446       817-861-1234       903-561-5959       940-365-3433       972-850-3300       800-333-7137 TOLL-FREE
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